Digital signage is revolutionising the way in which events look and feel. From static, fixed content on posters, billboards and signs, event organisers are in possession of the ability to present information in dynamic, eye-catching ways, from silver screen video to scrolling ads.
Being able to update information in real-time and present content in ways which truly engage the audience can transform the entire experience of attending an expo or a conference.
Here are some top techniques for how to utilize digital signage to have maximum impact at your event:
Livestream
Big conferences could mean lots of rushing around for visitors trying to produce workshops and talks in various places on a tight schedule. Digital technology may take a number of the stress out of things – by streaming key events go on screens round the venue, people can take it all in and never having to rush in one end of the site to the other. And if there is particular fascination with one speaker or event, no one has to lose out because they can't get yourself a seat.
Real-time updates
Trying to be sure changes in schedule and other important information is communicated to any or all visitors once a big event starts can be a nightmare for organisers. But with digital screens, information may be updated 24/7, so anyone can be kept updated at the push of a button.
Interactive information
You are able to bet that the majority of delegates at your event will have a smartphone, so cut down on printing costs and paper waste by turning event programmes into an app visitors can download. The exact same information – event maps, schedules, exhibitor details, amenities – can be displayed on touchscreen ‘kiosks'across the venue. Visitors can search these to locate just what they are looking for, to find exactly in which a specific event is taking place, or to create up exhibitor details from a symbol on the map.
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