Influencer marketing keeps growing rapidly, with a predicted $370 million spend by 2027. That's largely, although not exclusively, as a result of brands depending on the established trust involving the influencer and their audience to market their products.
So with marketers drifting away from traditional advertising and focusing on influencers who're becoming the new, prime connection to target users, influencer marketing may be the go-to strategy if you want your company to thrive in this evolved market.
In essence, influencer marketing is a type of social media marketing marketing that utilizes content creators, a.k.a influencers, to push their products and services to the general public and attract their market to (ideally) drive profitable customer action.
Influencer marketing is really successful due to the power social media marketing holds in the digital landscape, with influencers being the main driving force of social networking platforms.
But why do content creators play such an integral role in the media, and how are they able to form such a loyal following of like-minded individuals that place a great deal of trust into these influencers?
What is an influencer?
It's probably best to first understand what an influencer is before diving into their magical abilities they seem to possess to possess develop into a fundamental marketing strategy today.
While there are various kinds of influencers, this term usually points to a standard definition that describes a person with a well-established online media presence. They create content within a specific niche, in the form of video, image or blogs, attracting their audience to ‘follow'them and their talent.
These individuals become loyal ‘followers'that follow this content and conversations of the influencer, forming an electronic bond, and trusting and believing in the topics, discussions and work which they share making use of their audience.
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